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Examples of primary research

❶A focus group, for instance, may be used to test the appeal and taste of a new food product in comparison to a competing product, or to test the usability of a new computer game.

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Placebo group: The other group took dummy pills (placebo). Both groups also went on a high-fiber, low calorie diet. These were the results of the 12 week study, which was published in The Journal of The American Medical Association (a highly respected scientific journal): Heymsfield, et al.

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When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents.

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Primary Market Research Primary research is research that is conducted by you, or someone you pay to do original research on your behalf. In the case of primary .

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Primary market research tends to take the raw data such as information collected through focus groups or surveys, and interpret the data for a variety of business purposes. Conversely, secondary market research relies on information previously gathered. Primary market research is tailored to a company’s particular needs and is conducted either by you or by a company that you pay to conduct the research for you. Focus groups, surveys, field tests, interviews, and observation are examples of .

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Primary research gives you a lot of specific results. For example, a focus group would be asked specific questions (that you help design) so . Primary market research services from survey design and sampling to data collection, analysis & presentation using qualitative & quantitative research.