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Now lets discuss the advantages and disadvantages of Primary Market Research to the marketer. Advantages of Primary Market Research 1) Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned.
What are the advantages and disadvantages of primary research? Update Cancel. What are some of the advantages and disadvantages of primary and secondary data? How do they compare and contrast? What are some of the most important disadvantages and advantages of secondary research? Why do we use both secondary research and primary.
Advantages of Secondary Market Research 1) Time and Cost effective: Usually time and cost required to collect secondary data is less than efforts required to collect primary data. Data is available freely or at far lesser cost through secondary sources. Use a mix of primary and secondary research to leverage the broadest possible perspective. Types of Primary Research. Primary research refers to any kind of firsthand information gathering. It includes asking the opinions of current customers either formally through email or written surveys or informally through conversations at the checkout register.
Disadvantages · Primary research may ask for huger expense than secondary research. · The procedure is more time consuming, and costs a lot of assets. · The outcome from research audience may not be always feasible. Secondary Research. It is the information that someone has already researched on, prepared, and analyzed. There are some disadvantages to using secondary research. The originators of the primary research are largely self-governed and controlled by the marketer. Therefore, the secondary research used must be scrutinized closely since the origins of the information may be questionable.