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Does it increase the number of customers? Once again is that time of the year: I know this because the first appointments to discuss marketing dissertation topics started to arrive in my inbox this week. This is the third edition on how to find interesting and relevant topics for your marketing dissertation. Some of the common places where I usually recommend students to go and find ideas for your dissertation have not updated yet. For example, the Marketing Science Institute research priorities are due to be updated until next year.
Here is one example from the Service SIG that was published recently and that focused on customer engagement through automated service interactions. Below are a few examples of the questions that they propose:. How do UK women consumers view wine brands readily available in the UK high street?
A qualitative study amongst women shoppers aged A literature review examining the use of theories by de Saussure, Pierce and others.
A qualitative investigation into the motivating factors influencing purchasers of functional foods. A quantitative study of shopping habits amongst residents in rural Wales. A qualitative study of young consumers in London. A case study of an independent theatre in Manchester. A qualitative study amongst business owners in the UK. A quantitative study amongst consumers and marketing professionals looking at a range of attributes related to effectiveness.
A literature review looking at the use of new media and marketing effectiveness for the over 55s. A comparative and analytic case study looking at 5 UK brands using social media. If you enjoyed this article, subscribe to receive more just like it. Including student tips and advice.
You must be logged in to post a comment. Introduction to Marketing Dissertations 2.
Marketing dissertation topics should reflect this, being more narrow than broad, building on established theories and areas of study. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives.
Sep 08, · Example marketing dissertation topic A study of the influence of branding and country of origin upon the purchase intentions of customers Though this dissertation is grounded in existing academic literature its primary focus is on the collation of new primary data.
By browsing our collection of marketing dissertation titles, you will get ideas for your marketing dissertation through the following marketing subjects: Relationship Marketing, Branding, Direct Marketing, Marketing Cultures, Advertising, Consumer Behaviour, Marketing Trends, International Marketing, Online Marketing, Social Media Marketing, Strategic Marketing and Marketing Ethics. Click the relevant link . A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited.
Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio. Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here. Marketing dissertations typically take one of two forms, focusing either upon collecting and analyzing primary data or upon appraising secondary data only.