Skip Nav

The difference between qualitative and quantitative research

What is Qualitative?

❶Contact Blog Slack Twitter Email.

This article is a part of the guide:

Key Differences Between Qualitative And Quantitative Research
Content: Qualitative Research Vs Quantitative Research
Qualitative Research

Quantitative data collection methods are much more structured; they include various forms of surveys — online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations. This would be a quantitative fact. If you then landed on the ground and interviewed some motorbike riders about their thoughts on truck drivers, the notes or recording of those interviews would be qualitative data.

They often blur, and you can represent the same data set in both ways. In its raw form, this would be considered qualitative data. By doing this, you would have turned some unstructured qualitative data into a structured, countable insight. In user research, quantitative data tells you what users did, and qualitative data helps you learn why they did it. Qualitative research generally focuses more on the human angle — what are people thinking and feeling?

However, if you are conducting a Quantitative Research, what will most likely appear in your discussion are tables containing data in the form of numbers and statistics.

Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method. In Quantitative Research, researchers tend to remain objectively separated from the subject matter. This is because Quantitative Research is objective in approach in the sense that it only seeks precise measurements and analysis of target concepts to answer his inquiry.

Qualitative research , Quantitative research. Debates have been ongoing, tackling which method is better than the other. The reason why this remains unresolved until now is that, each has its own strengths and weaknesses which actually vary depending upon the topic the researcher wants to discuss. If your study aims to find out the answer to an inquiry through numerical evidence, then you should make use of the Quantitative Research.

However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research. Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods.

Check out our quiz-page with tests about:. Quantitative and Qualitative Research. Retrieved Sep 14, from Explorable. The text in this article is licensed under the Creative Commons-License Attribution 4. You can use it freely with some kind of link , and we're also okay with people reprinting in publications like books, blogs, newsletters, course-material, papers, wikipedia and presentations with clear attribution.

Want the full version to study at home, take to school or just scribble on? Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful. Thank you for making me to understand the difference between qualitative Research and quantitative research. Thanks a lot for the insightful distinction between Qualitative and Quantitative research. However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools.

My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality. Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Qualitative and quantitative methodologies compared: Ontological and Epistemological Perspectives.

Journal of Quality Assurance in Hospitality and Tourism, 12, Qualitative research is inductive , descriptive research, how ever some researcher use both inductive and deductive depends on the nature and purpose of the research the hyposis you intend to examine.

Where quantitive research is statistical numerical based research empirical. Keep it up GOOD people! I am grateful about how qualitative and quantitative differences have been defined in the research field. Thank you very much for the difference of quantitative and qualitative research methods they are well elaborated.

I am Wondering to know the difference of how they conduct interview in both Qualitative and Quantitative methods what are the difference in conducting such interviews or Focus groups? What are the methods of analyzing data in quantitative research?

Language & Lit

Main Topics

Privacy Policy

Difference between Qualitative and Quantitative Research in data collection, online surveys, paper surveys, quantifiable research, and quantifiable data.

Privacy FAQs

The primary difference between qualitative and quantitative research is that while qualitative research deals with numerical data and hard facts, wuantitative data deals with human behavior, attitude, feelings, perception etc.

About Our Ads

Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes. Quantitative and Qualitative are two terms between which a variety of differences can be identified. Quantitative has a lot to do with the quantity of an object or a person. On the other hand, qualitative has a lot to do with the quality or .

Cookie Info

It’s important to understand the difference between qualitative and quantitative research, especially if you’re new to the field. There’s a. Research methodology can be significantly defined by choosing how the difference between qualitative and quantitative research will impact your studies. Being able to focus on the methodology will help define the terms of .