I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the waffle iron , and they were mine".
In , BRS opened its first retail store, located at Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars.
In , due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson.
Patent and Trademark Office on January 22, In , the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. It was agency co-founder Dan Wieden who coined the now-famous slogan " Just Do It " for a Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution.
Throughout the s, Nike expanded its product line to encompass many sports and regions throughout the world. Phil Knight announced in mid that he would step down as chairman of Nike in Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. Its first acquisition was the upscale footwear company Cole Haan in ,  followed by the purchase of Bauer Hockey in In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the s.
Up to September , Nike Inc. On December 19, , Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year. Nike shares NKE rose 0. Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, cleats ,  baselayers , etc. Nike Air Max is a line of shoes first released by Nike, Inc. Additional product lines were introduced later, such as Air Huarache, which debuted in The most recent additions to their line are the Nike 6.
Nike sells an assortment of products, including shoes and apparel for sports activities like association football,  basketball, running, combat sports , tennis, American football , athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding , association football, baseball, American football , cycling, volleyball, wrestling , cheerleading , aquatic activities, auto racing, and other athletic and recreational uses.
Nike recently teamed up with Apple Inc. The Nike brand, with its distinct V-shaped logo, quickly became regarded as a status symbol  in modern urban fashion and hip-hop fashion  due to its association with success in sport. By the s and s , American and European teenagers  associated with the preppy  or popular clique  began combining these sneakers,  leggings , sweatpants, crop tops ,  and tracksuits with regular casual chic  street clothes  such as jeans, skirts, leg warmers , slouch socks, and bomber jackets.
Particularly popular  [ not in citation given ] were the unisex spandex Nike Tempo compression shorts  worn for cycling and running, which had a mesh lining, waterproofing, and, later in the s, a zip pocket for a Walkman or MP3 player.
From the late s into the s , Nike Elite basketball socks began to be worn as everyday clothes by hip-hop fans and young children. In , a new self-lacing shoe was introduced.
Called the Nike Mag , which are replicas of the shoes featured in Back to the Future Part II , it had a preliminary limited release, only available by auction with all proceeds going to the Michael J.
Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab. In March , Nike announced its launch of a plus-size clothing line, which will feature new sizes 1X through 3X on more than products. Nike's world headquarters are surrounded by the city of Beaverton but are within unincorporated Washington County. The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill of Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and Columbia Sportswear occupy in Washington County for 35 years, while Electro Scientific Industries and Tektronix receive the same protection for 30 years.
Nike has contracted with more than shops around the world and has offices located in 45 countries outside the United States. However, due to harsh criticism from some organizations like CorpWatch , Nike has disclosed information about its contract factories in its Corporate Governance Report.
Nike has been criticized for contracting with factories known as Nike sweatshops in countries such as China , Vietnam , Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as , although Nike claims that this practice has been stopped.
Campaigns have been taken up by many colleges and universities, especially anti-globalisation groups, as well as several anti-sweatshop groups such as the United Students Against Sweatshops. As of July , Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment. A July Associated Press article stated that employees at the company's plants in Indonesia reported constant abuse from supervisors.
During the s, Nike faced criticism for the use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used. In , a BBC documentary uncovered occurrences of child labor and poor working conditions in a Cambodian factory used by Nike.
In April , one of the biggest strikes in mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Nike. Yue Yuen did underpay an employee by yuan The average salary at Yue Yuen is yuan per month. The factory employs 70, people. This practice was in place for nearly 20 years. On 5 November , the Paradise Papers , a set of confidential electronic documents relating to offshore investment , revealed that Nike is among the corporations that used offshore companies to avoid taxes.
Appleby documents detail how Nike boosted its after-tax profits by, among other maneuvers, transferring ownership of its Swoosh trademark to a Bermudan subsidiary, Nike International Ltd. This transfer allowed the subsidiary to charge royalties to its European headquarters in Hilversum , Netherlands , effectively converting taxable company profits to an account payable in tax-free Bermuda.
Dutch law treats income earned by a CV as if it had been earned by the principals, who owe no tax in the Netherlands if they do not reside there.
In September , Nike announced it had signed former American football quarterback Colin Kaepernick , noted for his controversial decision to kneel during the playing of the US national anthem, to a long-term advertising campaign.
Sports , Kaepernick and Nike agreed to a new contract despite the fact Kaepernick has been with the company since and said that "interest from other shoe companies" played a part in the new agreement.
Robinson said the contract is a "wide endorsement" where Kaepernick will have his own branded line including shoes, shirts, jerseys and more. According to Robinson, Kaepernick signed a "star" contract that puts him level with a "top-end NFL player" worth millions per year plus royalties.
The College of the Ozarks removed Nike from all their athletic uniforms in response. During the following week, Nike's stock price fell 2.
According to the New England-based environmental organization Clean Air-Cool Planet, Nike ranked among the top three companies out of 56 in a survey of climate-friendly companies in The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5, pairs for sale. This program, started in , is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them.
The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds. A project through the University of North Carolina at Chapel Hill found workers were exposed to toxic isocyanates and other chemicals in footwear factories in Thailand.
In addition to inhalation, dermal exposure was the biggest problem found. This could result in allergic reactions including asthmatic reactions. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.
Nike also has earned the Emmy Award for best commercial twice since the award was first created in the s. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, if every dire prediction about the Y2K problem came to fruition. Nike was criticized for its use of the Beatles song " Revolution " in a commercial against the wishes of Apple Records , the Beatles' recording company.
Apple Records sued Nike Inc. Nike discontinued airing ads featuring "Revolution" in March Nike was an early adopter of internet marketing , email management technologies, and using broadcast and narrowcast communication technologies to create multimedia marketing campaigns. On June 27, Nike Skateboarding's website issued an apology to Dischord, Minor Threat, and fans of both and announced that they have tried to remove and dispose of all flyers.
They stated that the people who designed it were skateboarders and Minor Threat fans themselves who created the advertisement out of respect and appreciation for the band.
As part of the 6. Boston Mayor Thomas Menino expressed his objection to the shirts after seeing them in a window display at the city's Niketown and asked the store to remove the display. A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs. In June , Nike signed an 8-year deal with the NBA to become the official apparel supplier for the league, beginning with the —18 season.
The brand took over for Adidas , who provided the uniforms and apparel for the league since Unlike previous deals, Nike's logo appeared on NBA game jerseys — a first for the league. Nike pays top athletes in many sports to use their products and promote and advertise their technology and design. The first track endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman , while he coached at the University of Oregon.
Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis , Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in , with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon , proved to be one of the biggest boosts to Nike's publicity and sales.
Nike is a major sponsor of the athletic programs at Penn State University and named its first child care facility after Joe Paterno when it opened in at the company's headquarters. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. A new name has yet to be announced. In , Nike carried a commercial partnership with the Asian Football Confederation.
Nike has sponsored Tiger Woods for much of his career. The deal includes using Nike's range of golf clubs , a move Nick Faldo previously described as "dangerous" for McIlroy's game. Nike has been the official kit sponsor for the Indian cricket team since In August , Nike announced that they will not renew their kit supply deal with Manchester United after the —15 season, citing rising costs.
The company maintains strong ties, both directly and indirectly through partnership with Phil Knight , with the University of Oregon. Nike designs the University of Oregon football program's team attire. New unique combinations are issued before every game day.
Phil Knight has invested substantial personal funds towards developing and maintaining the university's athletic apparatus. The company's goal is to raise and send funds, for education and medical assistance to those who live in areas heavily effected by AIDS. The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community.
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