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Customer Orientation Examples

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❶Members of top teams need to regularly assess to what extent their behaviours in relation to customer culture are aligned to the brand and the commitment to the customer vision. The 'marketing concept' proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors.

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Business strategies that tend to reflect a customer orientation might include: developing a quality product appreciate by consumers; responding promptly and respectfully to consumer complaints and queries; and dealing sensitively with community issues.

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A customer-oriented organization places customer satisfaction at the core of each of its business decisions. Customer orientation is defined as an approach to sales and customer-relations in which staff focus on helping customers to meet their long-term needs and wants.

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Definition: Customer orientation is a business strategy in the lean business model that requires management and employees to focus on the changing wants and needs of its customers. In other words, it’s a company-wide philosophy that the customer’s wants and needs are the first priority of all management and employees. Customer orientation is of ultimate importance to deliver value added products. There are 4 basic stages for customer orientation which starts with development. A customer orientation approach means that the company gives a lot of importance to the customer and is a customer oriented company.

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Sep 12,  · Customer orientation create winners. Peter Drucker once said: Quality in a service or product is not what you put into it. It is what the client or customer Location: Italia Court, Melbourne, , Florida. Customer-Oriented Strategy. Business owners have two basic choices when marketing their products. First, they can create products and then find ways to generate demand among consumers.